Share on Pinterest Design by Alexis Lira. In recent years, natural makeup has become all the rage. People are caring more about what they put on their faces and body. They’re studying labels, ...

Many people believe that natural ingredients are always preferable in beauty products. Natural must mean better, right? But what if that’s not entirely true: Those natural essential oils you love in ...

Discover what clean beauty actually means, how it differs from natural skincare, and why beauty labels need a closer look.

Safe products for Gen Alpha customers, K-beauty and the fusion of wellness and personal care keep ingredients stories on the front burner. That has opened the door for clinical care, which some ...

Beauty is always changing, and staying ahead of the curve means knowing what's coming next. The year 2026 is bringing fresh, ...

African beauty is dominating global skincare trends with natural botanicals, tech, and inclusive brands like S’Able Labs and ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Clean beauty is a trend that needs no introduction, but we suspect (and ...

If you're trying to transition to a natural makeup routine (hi, clean beauty convert over here), I highly recommend starting with a natural foundation. Here's my thought process: Foundation covers ...