The room we are in is locked. It is windowless and lit from above by a fluorescent bulb. In the hallway outside—two stories beneath the city of London—attendants in dark suits patrol silently, giving ...

Danish linguists have achieved a breakthrough that could finally solve one of archaeology's greatest mysteries by deciphering the writing system of ancient Teotihuacan. The discovery reveals that the ...

Paul Rand didn't just design logos; he engineered corporate identities that lasted decades. We reveal the technical and psychological principles behind his most famous work, from IBM to NeXT, and why ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Throughout many parts of the world, the hand gesture made when connected one's thumb and index finger into a circle while holding three finger straight up is considering synonymous with the word "OK," ...

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Symbols are the fastest way to communicate—or confuse. From ancient runes to tech icons, we analyse the origins and branding implications of 25 famous symbols. Most business owners treat symbols like ...

The complementary nature of Yin and Yang are perhaps best illustrated by the iconic black-and-white yin-yang symbol. Yet, the philosophy behind the concept can apply to many things. The ancient symbol ...