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Customer research often has dramatic effects. When surfboard manufacturer Surftech showed new graphics to surfing instructors last summer, the firm got valuable feedback and acted promptly, according ...

It was once said that “Technology does not drive change, it enables change.” These words are especially applicable to the career of surfboard shaper Randy French, who in 1989, founded board ...

You may recognize the Bear logo from the 1978 classic surf film Big Wednesday, but rest assured this longboard oozes modern performance. At nine feet one inch long and three inches thick, it felt like ...