Key opportunities in the quantum AI-powered digital ad bidding market include growing demand for hyper-personalized ...

Creative and media professionals showcase how AI has already started transforming the entertainment industry despite ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

Aldi has topped the charts for branded and de-branded recognition with its three-part festive trilogy, according to exclusive Ipsos ‘Race to Christmas’ data. In the final week of the race, Aldi’s ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

New AI-powered capabilities across GenStudio offerings—including GenStudio for Performance Marketing, Firefly Design Intelligence and Firefly Creative Production for Enterprise—simplifies the process ...

If it seemed at all strange to see Mayor Adams and former Gov. Andrew Cuomo sitting courtside at a Knicks game like Ben Stiller and Chris Rock, think how much stranger it was to see Zohran Mamdani’s ...

The New York Knicks issued mayoral front-runner Zohran Mamdani a “cease and desist” letter for using its iconic logo in a campaign advertisement — and stressed that the team does not endorse the ...

The New York Knicks sent Zohran Mamdani, the frontrunner in next month’s mayoral election, a cease-and-desist for the use of the team’s iconic logo in his campaign ad. Mamdani ran an ad during the ...

After teasing the Adobe Premiere app for iPhone earlier this month, Adobe on Tuesday released the highly anticipated video editing software customized for the smaller screen of the iPhone, making it ...

California Gov. Gavin Newsom is launching an aggressive ad campaign Tuesday to boost his quest to revamp the state's congressional maps in response to Republican maneuvering in Texas. The initiative — ...