Big investors own a small fraction of America's single-family homes. But they're big players in certain Sun Belt markets.

Buyers are more self-directed, more skeptical of promotion and more influenced by relevance, trust and timing than ever ...

XRP price shows a 34% breakout setup forming, yet shifting buyer behavior could decide whether momentum accelerates or fades.

This insider-focused ETF has delivered more than 30% in a year, nearly doubling the S&P 500's return, as investors turn to behavior-driven ETF strategies.

If you've ever waited in line to check out at a supermarket or convenience store and felt the urge to buy a candy bar or pack of gum, you are not alone — they are there for that exact reason. An ...

Michael Luchs received funding from the Templeton Foundation through a grant from the University of Chicago School of Divinity. Every fall I anticipate the winter holidays with almost childlike joy. I ...

Compare plans tailored to your car & budget. Wondering whether to buy or lease your next car? Both options have pros and cons — and some are more obvious than others. Buying means paying less in ...

Whether it’s the allure of a trending product on social media or a trusted friend’s recommendation, these influences dictate how we choose and purchase. For entrepreneurs navigating the bustling ...

Sadie has spent years hiding her problem from her family. In her day job, she works as a purchasing agent for a scientific firm, which requires placing large orders for everything from chemical ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Marketers followed consumers to social media and their phones. “Low Buy 2025” influencers are sharing tips for how to resist them. By Jordyn Holman and Aimee Ortiz Cassandra Orakpo had enough. Too ...

Introduction: Sports fans' curiosity and impulsive buying tendencies are important topics in sports marketing, yet the mediating role of social media use intensity in linking these variables remains ...