Ford stopped production of the F-150 Lightning electric pickup truck in October after a fire at a supplier, but announced yesterday production would end. The all-electric truck sold fewer than 100,000 ...
Ford (F) is taking a $19.5B write-down of its electric vehicle division and making a significant pivot to its EV business as the company addresses lackluster demand for electric vehicles, high costs, ...
Amid Ford’s shift away from making large electric vehicles, the automaker is adding a new product line to find a home for its batteries. Ford said Monday that instead of scuttling plans to build the ...
The current-generation Ford F-150 Lightning is dead, Ford officials confirmed on Monday. Couched in a bunch of EV news and an announcement that the next-gen Lightning would be an extended-range ...
The automaker will make an EREV version of the F-150 Lightning that will get up to 700 miles of range. The automaker will make an EREV version of the F-150 Lightning that will get up to 700 miles of ...
The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market. Instead of planning to make enough electric vehicles to account for 40 ...
Ford’s F-150 Lightning production line has fallen silent, and its employees are now building more gas and hybrid trucks. The automaker continues to retreat from the big bet it made on Americans ...
Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How is the legendary automaker Ford Motor Company (NYSE: F) ...
Ford's upcoming electric platform will debut on a truck that's said to start around $30,000. It'll be compact in size, with a frunk and bed, and more interior space than a Toyota RAV4. But Ford had to ...
For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...
Ford Motor Co. celebrated the opening of its new Dearborn world headquarters with a public event. The dedication was styled as a family-friendly party with tours, food and entertainment. Visitors, ...
Joe Buczek is manager of digital content and promotion at CBS Detroit. He previously worked at WWTV, the Grand Traverse Insider, the Leader and the Kalkaskian, the Oakland Press and the Morning Sun.