Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

Following the debut of the latest RED and RED XPLR groupsets, we knew the workhorse SRAM groups would soon get an update. What we didn’t expect was how close and near-exact the update would be. The ...

Next-level wireless functionality, blissfully easy set-up, realistic ratios and mostly fantastic shifting extends SRAM's benchmark lockdown further into both on- and off-road riding You can trust ...

SRAM's new Force and Rival AXS 2x road groupsets bring the improved ergonomics of Red AXS along with updated component design. The second- and third-tier SRAM groups have lost significant weight in ...

We may have predicted a new Shimano Ultegra Di2 groupset around the corner, but it looks like a new SRAM Force AXS groupset might be coming much sooner than we expected. This image from the ...

SRAM Force AXS is an excellent groupset, and SRAM has done a very good job of uprating it with some of the best tech from Red that makes the performance difference between the two smaller than ever.

SRAM has unveiled a completely redesigned Red groupset with fully wireless connectivity and expanded gearing choices. AAdditional new features include accurate and reliable power measurement, new ...