Seiko’s 2025 has seen popular releases, store openings, and strong market performance—“big achievements when there’s no denying that everyone is working harder for every watch purchase,” says Faye ...

In the 1980s, affordable and wearable watches were hugely popular, from the distinctive bright colours of a Swatch watch to the functional digital displays of a Casio. The ease and convenience of a ...

Seiko revived its 1980s Astronaut A829 model as the “Rotocall” digital watch The watch’s bi-directional bezel selects between eight functions for ease of use It’s powered by a quartz movement and is ...

The two new 5 Sports models bring fan-favorite styling to life with true Pepsi branding Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition ...

Dodging zebra and ostriches, waving to school-age children, filmed by a hovering Bell 47 helicopter as it tore around dirt tracks in rural Uganda, a Datsun 240Z overcame a Porsche to win the 19th ...

A Seiko Kinetic is a unique “automatic‑quartz” hybrid: it blends the reliable timing precision of a quartz movement with a self‑winding rotor that harnesses your wrist motion to generate power .

There are countless dive watch brands, but only Seiko is the official partner of the Professional Association of Diving Instructors, the leading organization for maintaining SCUBA diving gear ...

When the pandemic hit in 2020, Katie Papp, like many of us, developed a side hustle. To help pay for her son’s college tuition, she started selling vintage housewares online but eventually stumbled on ...

We caught up with Akio Naito, president of Seiko Watch Corporation, to talk about the future of the luxury Japanese brand. Welcome to Dialed In, Esquire’s column bringing you horological happenings ...