Donald Trump is posting ads on Snapchat for the first time this election – and one of them uses a photo of him giving a thumbs-up at this year’s memorial honoring the nearly 3,000 victims of the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Oreo is promoting its cookie collaboration with Post ...

On Tuesday, Snapchat launched an interactive 16-bit desktop video game (with classic GameBoy aesthetics) that is aimed at helping educate the platform’s Agency partners on how to build effective ...

Tens of millions of people will be tuning in to the Super Bowl on Feb. 11, but to say that “all eyes will be on the game” might be a bit of a stretch. Many of them will be looking at their phones, ...

Snap is bringing ads to two if its most buzzy features: its TikTok clone, Spotlight, and its OpenAI-powered chatbot “My AI.” The company announced the new ad formats during its presentation at the ...

SAN FRANCISCO — Red-hot messaging app Snapchat has new automated tools for brands to buy video ads to reach millennials. The company’s Snapchat Partners is a team of eight digital advertising agencies ...

Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...

An ad for a Snapchat game asking Snapchat users whether they would rather “slap Rihanna” or “punch Chris Brown” drew criticism from Rihanna on another social media outlet and was soon followed by a 4 ...

Dash Social today announced a new partnership with Snap, becoming an Official Snapchat Partner and giving brands a faster, smarter way to turn attention into measurable growth on the high-impact ...