The Japanese brand is out to reclaim the low-cost crown with an update that's softer and smarter than ever before.

The U.S. Golf Association is always on the hunt for rare, unusual and, most of all historic, mementos and artifacts. The year 2025 was no exception. Among the numerous items obtained this year, the ...

A staple of the budget ball world is getting an upgrade! Tick this box to receive regular email offers and promotions for bunkered events. Tick this box to receive regular email offers and promotions ...

What’s new? How much does it cost? And, what are the performance gains? Max McVittie brings you the lowdown on the new Srixon 2026 AD333 golf ball. Few golf balls have earned the kind of widespread ...

WHAT YOU NEED TO KNOW: The new Srixon ZXiR and ZXiR HL irons mark the company’s first foray into a new kind of steel alloy for a cast game improvement iron. The alloy, known as i-Alloy, grew from the ...

Amazon has launched its first ever golf ball, the Amazon Basics Soft Core, featuring two-piece construction and available in both white and yellow covers for $14.49 per dozen. With this release, ...

The biennial showdown between the United States and Europe gets underway Friday from the historic Bethpage Black Golf Course, one of golf’s most celebrated public stages. The 45th Ryder Cup will see ...

When Costco first introduced the Kirkland Signature golf ball nearly a decade ago, it quickly became an overnight sensation. That’s because it performed just as well, if not better, in some areas than ...