Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...